is a paradise dedicated to bringing convenience, affordability, and high quality fashion to today’s woman. Our utopia thrives on empowering and inspiring women to reach their goals, beginning with their closet. Our models and ambassadors are strategically picked, composed of real women with realistic bodies, thus providing realistic expectations of how each item should fit. Beauty comes in all shapes and sizes, and our customers know that.

Being a web based store allows everyone access to inventory virtually anywhere at any time. Our #DiamDollz are able to shop without the worry of store hours, location, or issues faced with transportation (lack of transportation, distance, parking, etc.). Products sold include clothing and accessories ranging from basic tops, bottoms, graphic tees, denim, maxi dresses, sunglasses, and outerwear.

Who Owns The Diamond Boutique


While in college Dee Rich noticed how expensive ‘boutique’ clothing was and experienced difficulty with finding stores nearby. As a student on a fixed income, she felt each dollar wasted and also realized that many students like herself were away from home, lacked cars, or were not familiar with the area when going to college. After being burned by paying twice the price for an under sized, low quality item she had ordered online andddd being told no returns, exchanges, or store credit, Dee Rich decided to alter the online shopping experience for other people like her. The Diamond Boutique was inspired by the SHEros around us, trying to “ball on a budget” and be beautiful. Using her Masters of Business Administration and experience studying abroad, Dee Rich has grown The Diamond Boutique to the thriving community it is today.


    At our online store, we provide high quality items at unbeatable prices


    Get ready for a surprise! With every order, we'll throw in a free gift!


    Discover the convenience of same day shipping or local pickup at no additional cost!


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