is a paradise dedicated to bringing convenience, affordability, and high quality fashion to today’s woman. Our utopia thrives on empowering and inspiring women to reach their goals, beginning with their closet. Our models and ambassadors are strategically picked, composed of real women with realistic bodies, thus providing realistic expectations of how each item should fit. Beauty comes in all shapes and sizes, and our customers know that.

Being a web based store allows everyone access to inventory virtually anywhere at any time. Our #DiamDollz are able to shop without the worry of store hours, location, or issues faced with transportation (lack of transportation, distance, parking, etc.). Products sold include clothing and accessories ranging from basic tops, bottoms, graphic tees, denim, maxi dresses, sunglasses, and outerwear.